Promoting Bali Culinary as Destination Attraction for Domestic Tourist Market
Abstract
The article highlights the key aspects of Bali culinary as a touristic destination in Bali in the post-covid-19 pandemic. The purpose of this article is to find out the basic concepts of gastronomic tourism as a tremendously growing opportunity for the domestic tourist to visit the island of Bali as so far there has been a shortage of international tourists' visit due to the pandemic. The theoretical differentiation of Bali culinary based on travel purposes has been implemented. The segmentation of this type of tourism is also considered in terms of the relationship to food concept as the main travel motivator for a particular destination. An attempt to consider gastronomic tourism as a perspective view of the development of Bali tourism has been made.
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DOI: http://dx.doi.org/10.18415/ijmmu.v9i11.4273
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