The Influence of Attractions, Social Media E-Wom and Prices on Visiting Decisions in Sade Cultural Tourism Village, Central Lombok Regency
Abstract
This study aims to describe attractions, e-Wom, prices and visiting decisions, analysis the effect of attractions, e-Wom and prices on visiting decisions, analysis between attractions, e-Wom and prices which have a dominant influence on visiting decisions in Sade Cultural Tourism Village. The population of the study were all 2,720 domestic tourists visiting the Sade cultural tourism village. The samples were 349 respondents selected by means of proportional random sampling method. It also used multiple linear analysis as the data analysis. The findings showed that attractions, (1) Description of the analysis of attractions, e-Wom in social media Prices and decisions to visit the Sade cultural tourism village are categorized as good. (2) Analysis of Attractions, e-Wom in social media and prices have a significant effect on the decision to visit the Sade cultural tourism village. (3) Price variables are more dominant in influencing the decision to visit the Sade cultural tourism village compared to the Attraction and Price variables.
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DOI: http://dx.doi.org/10.18415/ijmmu.v9i11.4122
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