Participatory Communication in Corporate Social Responsibility (CSR) Practices: Evaluation Process in Cross-Sector Partnership for Sustainable Development

Yani Hendrayani, Nor Hazlina Hashim

Abstract


Participatory communication in the effort to reach sustainable development goals can create a relationship among all the stakeholders to develop understanding in the context of language usage, channels, and space to ensure the successful implementation of group discussion between the government, companies, and society in CSR program. This study aims to analyze the participatory communication in the practice of CSR in the form of CSR forum case study. This study uses qualitative approach, which is an in-depth interview with the company and government and conducts focus group discussion by involving communities, program beneficiaries, which consists of the opinion leaders and nongovernmental organization (NGOs). From the result of the analysis in the communication component, there are nine significant basic components to evaluate the success of three sector partnership in achieving sustainable development. This study shows that the communication relationship in the practice of ideal CSR is in line with sustainable development goals.


Keywords


Participatory Communication; Cross-Sector Partnership; Evaluation; Sustainable Development

Full Text:

PDF

References


Anyaegbunam, C., Mefalopulos, P., & Moetsabi, T. (1998). Participatory rural communication appraisal: Starting with the people. Harare, Zimbabwe: FAO/SADC.

Arif Budimanta, Adi Prasetijo, & Bambang Rudito. (2004). Corporate Social Responsibility,. Jawaban bagi Model Pembangunan Indonesia Masa Kini. Jakarta: Indonesia Centre for Sustainable Development (ICSD).

Aziz Firdaus. (2011). Kemitraan pemerintah dan swasta dalam pembangunan sumber daya manusia melalui implementasi CSR. Proceeding Simposium Nasional Otonomi Daerah 2011, LAB-ANE FISIP Untirta.

Bäckstrand, K. (2006). Multi-Stakeholder Theory partnerships for sustainable development: Rethinking legitimacy, accountability and effectiveness. European Environment, 16(5), 290-300. doi: DOI: 10.1002/eet.425.

Bandur, Agustinus. (2014). Penelitian kualitatif: metodologi, desain dan teknik analisis data dengan NVIVO10, Jakarta : Mitra Media Wacana.

Baisakalova, Azhar. (2012). Social partnership in the CSR development inKazakhstan. Journal of

Global Business and Economic. 4(1), 255.

Blowfield,M.(2005).Corporate social responsibility: Reinventing the meaning of development?International Affairs, 81(3), 515-524. doi: 10.1111/j.1468-2346.2005.00466.x

Bogdan, R. C, & Biklen, S. R. (1982). Qualitative research for education: An introduction to theory and methods (4th ed.). Boston: Allyn dan Bacon.Inc.

Bossel, H. (1999). Indictors for sustainable development: Theory, method, application. Winnipeg, Canada: The International Institute for Sustainable Development.

Bowen, G.A., (2005).Society development, local-level society development, Stakeholder Theory collaboration: A nity-driven development stabstantive theory of society-driven development -

Taylor & Francis. doi:10.1080/1557533094.

Campbell, B. (2012). Corporate social responsibility and development in Africa: Redefining the roles and responsibilities of public and private actors in the mining sector. Resources Policy, 37(2), 138-143. doi: 10.1016/j.resourpol. 2011.05.002.

Dwi Kartini (2009). Corporate social responsibility: Transformasi konsep sustainbility management dan implementasi di Indonesia. Bandung: PT. Refika Aditama.

Forum CSR Daerah JawaBarat, Portal Rasmi. Atas Talian http://www.csr-jabar.com (15 Februari 2015).

Godemann, J., & Michelsen, G. (2011). Sustainability communication: Interdisiplinary perspectives and theoritical foundation. New York, NY: Springer.

Gonsalves, J. F. (2005). Participatory research and development for sustainable agricultural and natural resource management: A resource book Understanding Participatory Research and Development (Vol. 1). Ottawa, Canada: IDRC.

Gray, R., (2006). Social, environmental and sustainability reporting, organisational value creation?:

Whose value ? Whose creation?", Accounting, Auditing Accountability Journal,19(6), 793 –

doi: 1108/095137061070.

Heinrichs, H. (2011). Participation: Empowerment for sustainable development.In Sustainability

Communication in J. Godemann and G. Michelsen (Eds.) (pp. 187-198). Netherlands: Springer.

Indonesia, Kementerian Keuangan Republik Indonesia. (2012). Master pembangunan Indonesia MP3I. Retrieved from http://www.depkeu.go.id/I

Marshall, C., & Rossman, G. B. (1998). Designing qualitative research. London: Sage.

Nair, K. S, & White, S. A. (2004). Participatory development communication as cultural renewal. In S. A. White, K. S. Nair, & J. Ascroft, (Eds.) Participatory communication: Working for change and development, (pp. 345-358). New Delhi: Sage Publication.

Nelson, J, & Zadek, S. (2000). Partnership alchemy: New social partnerships in Europe. Copenhagen, Denmark: The Copenhagen Centre.

Rahmatullah, & Apriwiyanto, S. Syukur. (2014). Best practise kemitraan CSR antara pemerintah, perusahaan dan LSM. Yogjakarta: Samudra Biru.

Roger, E. M,, & Kincaid, L. D. (1981). Communication network: Toward a new paradigm for research. New York, NY: The Free Press.

Soni Sukada, Pamawi Wibowo, Katamsi Ginano, Kadir Jalal Irpan, & Taufik Rahman. (2007). Membumikan bisnis berkelanjutan, memahami konsep & praktik tanggung jawab sosial perusahaan. Jakarta: Indonesia Business links.

Ujank, Rusdianto. (2013). CSR di era otonomi. Prenada Media Group, Jakarta, Indonesia.

Waddock, S. A. (1988). Building successful partnerships. Sloan Management Review, 29(4), 17-23.

World Business Council for Sustainable Development (WBCSD). (2002). Sustainable

Development Reporting – Striking a Balance, WBCSD Report, Atar Roro Presse,Switzerland.

Yin, R. K. (2004). Case study research: design and methods-3rd Edition- applied,social research methode series;V.5 New York, NY: Sage Publications.




DOI: http://dx.doi.org/10.18415/ijmmu.v5i3.276

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 International Journal of Multicultural and Multireligious Understanding

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

International Journal of Multicultural and Multireligious Understanding (IJMMU) ISSN 2364-5369
https://ijmmu.com
[email protected]
dx.doi.org/10.18415/ijmmu
facebook.com/ijmmu
Copyright © 2014-2018 IJMMU. All rights reserved.