The Role of Religious Leaders as Communication Actors in the Eye Donor Program in Indonesia (Study of Manislor Village, West Java, Indonesia)

Abstract

This study examines the role of religious leaders as communication actors in an eye donation program in Manislor Village, West Java. Using a qualitative method with a critical case study approach, this study explored the dynamics of communication related to eye donor behavior in rural communities. The results showed that religious leaders, especially missionaries, play a strategic role in shaping people's perceptions and behaviors. Mosques are the main channels of communication, with religious leaders generally supporting eye donation programs based on human values in Islam. Their roles include providing religious understanding, mobilizing support, and collaborating with village governments and local media. Although it is effective in overcoming public doubt, there are still variations in the views of scholars. Collaboration between actors creates synergy in disseminating information and in increasing public participation. This study shows that involving religious leaders as key actors is an effective strategy for increasing awareness and participation in eye donation programs in rural areas, providing important implications for the development of contextual health communication strategies in Indonesia.