Evaluation of Commercial Bank Image: Expert Analysis
Abstract
The bank's image is becoming one of the main competitive factors today. This factor is of particular importance in the field of banking services, because the success of the partnership “bank-client” depends, first of all, on the degree of trust of the client. For banks, the concept of a prosperous image that reflects the essence and external aspects of banking activity is the goal of a long and focused work. The article discusses the concept of “bank image”, on the basis of an expert and client survey, the image of a branch (department) of a commercial bank of the Republic of Uzbekistan is analyzed.
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DOI: http://dx.doi.org/10.18415/ijmmu.v9i12.4249
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