Innovation of Fashion Industry Basic Materials in Conservation of Environmental Ethics (A Case Study of Plant Fiber)

Abstract

Animal-derived fashion products have been one of the interests of fashion-enthusiasts. Those products are a social marker for the upper middle-class society. The use of animal-derived materials has resulted in reducing animal populations. Fashion industry-manufacturers are demanded to be more ethical in designing fashion products and consumers are required to be wiser in terms of fashion. Switching from animal to plant-derived materials is a wise move. Innovation by using plant fiber is part of environmental conservation. This research focused on renewable, recyclable, and biodegradable plant fibers. Descriptive method supported with qualitative approach were employed as this research’s method. The research data were collected by observation, interviews, and literature study. Meanwhile, the research analysis was done using compact comparison technique. The research results show that hyacinth fiber can produce fabrics which will result in a new fashionable trend that replace animal-derived fibers as well as preserve animals and the environment.