Wellness Tourism Promotion Media in Solo in the Middle of the Covid-19 Pandemic (New Media as Promotional Media for Wellness Tourism in Solo in the Midst of the Covid-19 Pandemic)

Abstract

This study discusses the role of new media as a medium for promoting wellness tourism in Solo in the midst of the Covid-19 pandemic, by reviewing new media theory and media ecology theory. The research objective to be achieved is to find out how new media, as a form of media in the current era, is able to have an influence on the process of distributing wellness tourism promotional materials in Solo. The method used in the process of collecting research data is using a qualitative descriptive method. To provide an overview or description of the influence of the role of new media as a medium for promoting wellness tourism in Solo in the midst of the COVID-19 pandemic. The data collection process is using observation, interview, and documentation studies. The results show that the new media is considered efficient as a medium for promoting wellness tourism in Solo in the midst of the Covid-19 pandemic, because it is considered to be able to replace the role of face-to-face activities, which are now restricted in their movement. However, the new media is not considered an effective medium in promoting wellness tourism in Solo. Considering that there are still many people who do not understand the benefits and definition of wellness tourism, even though its promotion has begun to be highlighted during the Covid-19 pandemic.