Analysis of the Development Strategy of Micro, Small and Medium Enterprises (MSMEs) in Kolaka district, Southeast Sulawesi, Indonesia

Abstract

This study aims to determine the development strategy of micro, small and medium enterprises in Kolaka district. This research is descriptive research that describes narratively about the condition of micro, small and medium enterprises in Kolaka district. Data collection was obtained through observation, interviews and data documentation and triangulation. The data analysis techniques carried out include descriptive analysis guided by the steps of qualitative research analysis such as data reduction, data presentation, and drawing conclusions as well as SWOT analysis. The results show that the development strategy of micro, small and medium enterprises that is suitable to be applied in Kolaka district is a strategy that supports an aggressive growth policy (growth-oriented strategy).