Buana, Dwi Putra, Management Departement FEB University of Mataram, Lombok, Indonesia

• Vol 8, No 12 (2021): December 2021 - Articles
  Analysis of the Influence of Brand Experience and Customer Satisfaction on Brand Loyalty and Its Implications for Willingness to Pay a Price Premium (Study on Herbalife Product Nutrition Customer in East Lombok, West Nusa Tenggara, Indonesia)
  Abstract  PDF