Rinuastuti, Baiq Handayani, Master of Management Programme, Faculty of Economics and Business, University of Mataram, Mataram, Indonesia

• Vol 11, No 8 (2024): August 2024 - Articles
  The Effect of Brand Salience and Brand Perception on Brand Evangelism of Gili Trawangan Lombok Tourism with Brand Happiness as a Mediating Variable
  Abstract  PDF