Saufi, Akhmad, Management Departement FEB University of Mataram, Lombok, Indonesia

• Vol 8, No 12 (2021): December 2021 - Articles
  Analysis of the Influence of Brand Experience and Customer Satisfaction on Brand Loyalty and Its Implications for Willingness to Pay a Price Premium (Study on Herbalife Product Nutrition Customer in East Lombok, West Nusa Tenggara, Indonesia)
  Abstract  PDF
• Vol 8, No 12 (2021): December 2021 - Articles
  The Influence of Attitude (ATTD), Subjective Norm (SN), Perceived Behavioral Control (PBC), And Self-Efficacy (SE) on Purchase Intentions (INT) And Behavior (BHV) Using E-Commerce
  Abstract  PDF